Nachiket Sahare - Creative Designer

WHAT WENT WRONG FOR THE USERS

Discovery

Arrived at the Website

The user landed on miniOrange's homepage after a Google search. Within seconds, they were greeted with a wall of features, technical jargon, and no clear signal of where to begin. First impression: overwhelming.

Confusion

Found Two Similar Products

User discovered multiple products that seemed to do the same thing. SSO, MFA, IAM, CIAM. Unclear which one solved their specific problem. No guidance on which to choose. Analysis paralysis set in.

Drop Off

Lost - Couldn’t Find the Right Fit

After clicking through several pages, the user still couldn't determine which product matched their use case. Too much information, not enough clarity. Frustrated, they left to explore competitors.

Root Cause

The Underlying Problem

The website wasn't designed for users—it was designed for the product. No clear user journey, no progressive disclosure, no storytelling. Features were listed, not benefits explained. IT administrators needed answers to "Will this solve my problem?" not "Here are 47 features."

Key Issues List

Overwhelming information -

Everything shown at once, nothing prioritized

Feature-first, not benefit-first

Technical specs instead of outcomes

No guided journey

Users left to figure it out themselves

No trust building

Lacked social proof and clear differentiation