Nachiket Sahare - Creative Designer

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Resume

2022–2024

Transforming Trust:

How Three Design Projects

Made Enterprise Clients

Believe

Pivoting a brand from invisible to trusted — website, visual systems, and conference presence — that drove +300% traffic growth and +133% qualified sign-ups in 24 months.

Design Work Under Protected NDA

HIGHLIGHT

Website Redesign

Rebuilt homepage IA, WCAG 2.2 AA compliance, and motion, turning bounce-heavy traffic into qualified pipeline.

Visual Asset Library

Modular illustration system across sales, docs, and email — deployed simultaneously to every team.

Conference Experience

Full attendee journey across 20+ international conferences — booth, campaign, and collateral as one system.

TL;DR

Problem

A Product Nobody Trusted

miniOrange had a technically strong product, but the brand couldn't communicate that quality. IT decision-makers arrived sceptical and left without converting.

Project Description

The Brief

The miniOrange rebrand reimagines the company's presence across three, a redesigned website, a modular visual assets library, and a scalable conference system, turning an overlooked vendor into a brand enterprise buyers confidently choose.

Outstanding Award

CEO Recognition Award 2024

Outstanding Award

Rockstar of the Month x2

Product

Cybersecurity

Skills

Product Design

User Research & Testing

Interactive Prototyping

My Role

Founding UX Designer

Timeline

July ‘22 - June ‘24

Tools

Figma, Dovetail, Adobe Illustrator

Traffic Growth

+300%

60K → 198K visitors. Rebuilt IA and visual identity turned bounce-heavy traffic into qualified pipeline.

Qualified Sign-ups

+133%

Better-fit leads entering the sales pipeline. Problem-first homepage messaging filtered out misaligned prospects early.

Bounce Rate

−14.6%

Visitors found what they needed. Progressive disclosure and clearer IA reduced immediate exits across all key pages.

WHAT WENT WRONG FOR THE USERS

Discovery

Arrived at the Website

The user landed on miniOrange's homepage after a Google search. Within seconds, they were greeted with a wall of features, technical jargon, and no clear signal of where to begin. First impression: overwhelming.

Confusion

Found Two Similar Products

User discovered multiple products that seemed to do the same thing. SSO, MFA, IAM, CIAM. Unclear which one solved their specific problem. No guidance on which to choose. Analysis paralysis set in.

Drop Off

Lost - Couldn’t Find the Right Fit

After clicking through several pages, the user still couldn't determine which product matched their use case. Too much information, not enough clarity. Frustrated, they left to explore competitors.

Root Cause

The Underlying Problem

The website wasn't designed for users—it was designed for the product. No clear user journey, no progressive disclosure, no storytelling. Features were listed, not benefits explained. IT administrators needed answers to "Will this solve my problem?" not "Here are 47 features."

Key Issues List

Overwhelming information -

Everything shown at once, nothing prioritized

Feature-first, not benefit-first

Technical specs instead of outcomes

No guided journey

Users left to figure it out themselves

No trust building

Lacked social proof and clear differentiation

The Decision That Changed Everything

The navigation that had to change a CEO's mind

miniOrange's navigation reflected how the company was built, not how it needed to grow. The header listed 12+ platform-specific solutions, WordPress SSO, Atlassian SSO, Shopify SSO, as top-level navigation items. For a new enterprise buyer evaluating an IAM platform, it was disorienting. We looked like a plugin shop, not a security company.

I proposed consolidating into six items: Products, Plugins, Pricing, Resources, Company, and Customers. Products first. IAM front and center.

The CEO pushed back hard. I came back with three presentations, session data showing enterprise drop-off, competitor benchmarks, and a revenue projection. The restructure shipped. Enterprise lead quality improved the following quarter.

Strategic Diagnosis

The company was optimizing for the wrong future

How Leadership Saw The Brand

"A powerful suite of tools for every platform"

Plugin-first. Feature-rich. Proven revenue.

How Enterprise Buyers Experienced It

"I can't tell what this company actually does"

Overwhelming. Unclear. Hard to trust.

Research approach

What the research revealed

METHOD 01

Live Setup Call Observation

Watched IT admins configure SSO in real time. No intervention. Just observation.

METHOD 02

Session Recording Analysis

Studied users navigating the product alone. Tracked where confidence dropped.

KEY INSIGHT

"The problem wasn't complexity. It was language."

Users weren't confused because SAML is hard. They were confused because the interface spoke protocol, not admin.

FINAL DESIGNS & WHAT CHANGED

Three projects. One system. One direction.

Each surface built to reinforce the others. Consistency became structural, not accidental.

PROJECT 01 - A · WEBSITE REDESIGN

The Website That Changed Everything

Homepage + 8 product pages redesigned with fresh IA, WCAG 2.2 AA compliance, and motion — turning bounce-heavy traffic into qualified pipeline.

+300%

Traffic Growth

60K → 198K users

+133%

Qualified Sign-ups

Better-fit leads

−14.6%

Bounce Rate

Visitors stayed longer

WCAG AA

Accessibility

All key pages

PROJECT 01 - B · PRODUCT UX - SSO ONBOARDING DEMO

What happens when setup feels like failure

Try the live SSO Demo

I redesigned SSO onboarding as a guided wizard, plain language, one decision at a time. Then proposed a sandbox environment so clients could complete setup without touching real infrastructure. Enterprise setup time dropped 74%. For the first time, clients could configure independently.

-74%

Setup Time

Enterprise configuration time reduced after wizard launch

1 month

Concept to live

From research insight to shipped sandbox environment

Support Calls Needed

Clients completing setup independently for the first time

Support Calls Needed

Clients completing setup independently for the first time

PROJECT 02 · VISUAL ASSETS LIBRARY

A Visual Language That Works Everywhere

One modular illustration system for sales, marketing, documentation, training, and email — deployed simultaneously across all teams.

70%

Faster Campaigns

Weeks → days

40%

Faster Pitch Prep

Self-serve replaced requests

50+

Pre-built Scenarios

Teams self-sufficient

−70%

Support Tickets

Visual docs replaced text

PROJECT 03 · CONFERENCE EXPERIENCE

Standing Out When It Counts

Full attendee journey at 20+ international conferences as one scalable template system - Black Hat, Atlassian Teams, Red Hat Summit, IdentityShield '24.

20+

Conferences

One system deployed

6→2wk

Prep Time

Templates cut production

Touchpoints

Pre, during, post event

100%

Brand Consistency

First time across all events

RESULTS

The numbers told us the brand

was finally working.

Success meant enterprise buyers trusting the brand enough to act — not just visiting.

+300%

Traffic Growth

60K → 198K visitors

+133%

Qualified Sign-ups

Better-fit leads in pipeline

−14.6%

Bounce Rate

Visitors found what they needed

−70%

Support Tickets

Visual docs replaced text walls

MY LEARNINGS

The work required navigating ambiguity,

experimenting early, and treating inconsistency

as the real enemy.

Trust must come before intelligence

Buyers judge the brand before reading a feature. Get the foundation right first.

Foundation

Systems thinking multiplies impact

Three interconnected surfaces created compounding value each reinforcing the next.

Systems

Templates scale your influence

Reusable systems multiplied my impact beyond what I could personally produce.

Scale

Accessibility opens closed doors

WCAG compliance became a competitive differentiator. Enterprise procurement required it.

Access

Data validates bold creative choices

Analytics and sales feedback gave stakeholders confidence to approve ambitious redesigns.

Evidence

Recommendations

What My Colleagues Say

Design doesn't happen in isolation. Here's what the people who worked alongside me developers, managers, and team leads, had to say about the collaboration.

"Nachiket focused on revamping the entire marketing site as well as different marketing materials—Email templates, Social media posts, Brochures, Documents, and Presentations. His design work perfectly portrayed the company's products and values through seamless, unified design, helping us double our queries within three months of his joining."

-Swati Gupta & Pratish Ray (Team Leads)

"Despite being new to the development and testing environment, Nachiket remained undeterred when he faced challenges like Responsive Issues, effectively networked with his seniors to resolve the issue, and showcased quick learning and problem-solving abilities."

-Pranit Bagmar (Front-End Lead)

"His exceptional ability to transform complex ideas into visually compelling and user-friendly designs has consistently impressed our clients, exceeding our expectations. Nachiket's marketing material is among the best I've witnessed in the industry, a remarkable achievement considering his junior designer status."

-Dr. Gaurav Bansod (Technical Program Manager)

Thank you for your curiosity

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