Nachiket Sahare - Creative Designer

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Resume

2022–2024

Transforming Trust:

How Three Design Projects

Made Enterprise Clients

Believe

Pivoting a brand from invisible to trusted — website, visual systems, and conference presence — that drove +300% traffic growth and +133% qualified sign-ups in 24 months.

Design Work Under Protected NDA

HIGHLIGHT

Website Redesign

Rebuilt homepage IA, WCAG 2.2 AA compliance, and motion, turning bounce-heavy traffic into qualified pipeline.

Visual Asset Library

Modular illustration system across sales, docs, and email — deployed simultaneously to every team.

Conference Experience

Full attendee journey across 20+ international conferences — booth, campaign, and collateral as one system.

TL;DR

Problem

A Product Nobody Trusted

miniOrange had a technically strong product, but the brand couldn't communicate that quality. IT decision-makers arrived sceptical and left without converting.

Project Description

The Brief

The miniOrange rebrand reimagines the company's presence across three, a redesigned website, a modular visual assets library, and a scalable conference system, turning an overlooked vendor into a brand enterprise buyers confidently choose.

Product

Cybersecurity

Skills

Product Design

User Research & Testing

Interactive Prototyping

My Role

Founding UX Designer

Timeline

July ‘22 - June ‘24

Tools

Figma, Dovetail, Adobe Illustrator

Traffic Growth

+300%

60K → 198K visitors. Rebuilt IA and visual identity turned bounce-heavy traffic into qualified pipeline.

Qualified Sign-ups

+133%

Better-fit leads entering the sales pipeline. Problem-first homepage messaging filtered out misaligned prospects early.

Bounce Rate

−14.6%

Visitors found what they needed. Progressive disclosure and clearer IA reduced immediate exits across all key pages.

WHAT WENT WRONG FOR THE USERS

Discovery

Arrived at the Website

The user landed on miniOrange's homepage after a Google search. Within seconds, they were greeted with a wall of features, technical jargon, and no clear signal of where to begin. First impression: overwhelming.

Confusion

Found Two Similar Products

User discovered multiple products that seemed to do the same thing. SSO, MFA, IAM, CIAM. Unclear which one solved their specific problem. No guidance on which to choose. Analysis paralysis set in.

Drop Off

Lost - Couldn’t Find the Right Fit

After clicking through several pages, the user still couldn't determine which product matched their use case. Too much information, not enough clarity. Frustrated, they left to explore competitors.

Root Cause

The Underlying Problem

The website wasn't designed for users—it was designed for the product. No clear user journey, no progressive disclosure, no storytelling. Features were listed, not benefits explained. IT administrators needed answers to "Will this solve my problem?" not "Here are 47 features."

Key Issues List

Overwhelming information -

Everything shown at once, nothing prioritized

Feature-first, not benefit-first

Technical specs instead of outcomes

No guided journey

Users left to figure it out themselves

No trust building

Lacked social proof and clear differentiation

What Success Looks Like

For the Business: Building Trust at Scale

Build Credibility: Position as enterprise-grade, not "just another SSO tool"

Drive Growth: Increase demo requests by 100%+ and win larger contracts

Scale Efficiently: Reduce marketing material creation time by 70%

Cut Support Costs: Decrease setup support tickets by 60%

Win Enterprise Deals: Meet compliance requirements (WCAG, accessibility)

What Success Looks Like

For the People: Making Security Feel Simple

IT Administrators: Set up SSO/MFA in 30 minutes (not 2+ hours), test safely without breaking things

Executives: Quickly evaluate if this is enterprise-grade, trust the vendor enough to approve, get compliance proof

End Users: Enroll in MFA in under 2 minutes, not get locked out, access apps seamlessly from any device

Internal Teams: Create professional materials without waiting on design, close deals faster, self-serve assets

The Connection: Professional brand builds executive trust. Intuitive product design reduces support burden.

FINAL DESIGNS & WHAT CHANGED

Three projects. One system. One direction.

Each surface built to reinforce the others. Consistency became structural, not accidental.

PROJECT 01 · WEBSITE REDESIGN

The Website That Changed Everything

Homepage + 8 product pages redesigned with fresh IA, WCAG 2.2 AA compliance, and motion — turning bounce-heavy traffic into qualified pipeline.

+300%

Traffic Growth

60K → 198K users

+133%

Qualified Sign-ups

Better-fit leads

−14.6%

Bounce Rate

Visitors stayed longer

WCAG AA

Accessibility

All key pages

PROJECT 02 · VISUAL ASSETS LIBRARY

A Visual Language That Works Everywhere

One modular illustration system for sales, marketing, documentation, training, and email — deployed simultaneously across all teams.

70%

Faster Campaigns

Weeks → days

40%

Faster Pitch Prep

Self-serve replaced requests

50+

Pre-built Scenarios

Teams self-sufficient

−70%

Support Tickets

Visual docs replaced text

PROJECT 03 · CONFERENCE EXPERIENCE

Standing Out When It Counts

Full attendee journey at 20+ international conferences as one scalable template system - Black Hat, Atlassian Teams, Red Hat Summit, IdentityShield '24.

20+

Conferences

One system deployed

6→2wk

Prep Time

Templates cut production

Touchpoints

Pre, during, post event

100%

Brand Consistency

First time across all events

RESULTS

The numbers told us the brand

was finally working.

Success meant enterprise buyers trusting the brand enough to act — not just visiting.

+300%

Traffic Growth

60K → 198K visitors

+133%

Qualified Sign-ups

Better-fit leads in pipeline

−14.6%

Bounce Rate

Visitors found what they needed

−70%

Support Tickets

Visual docs replaced text walls

MY LEARNINGS

The work required navigating ambiguity,

experimenting early, and treating inconsistency

as the real enemy.

Trust must come before intelligence

Buyers judge the brand before reading a feature. Get the foundation right first.

Foundation

Systems thinking multiplies impact

Three interconnected surfaces created compounding value each reinforcing the next.

Systems

Templates scale your influence

Reusable systems multiplied my impact beyond what I could personally produce.

Scale

Accessibility opens closed doors

WCAG compliance became a competitive differentiator. Enterprise procurement required it.

Access

Data validates bold creative choices

Analytics and sales feedback gave stakeholders confidence to approve ambitious redesigns.

Evidence

Recommendations

What My Colleagues Say

Design doesn't happen in isolation. Here's what the people who worked alongside me developers, managers, and team leads, had to say about the collaboration.

"Nachiket focused on revamping the entire marketing site as well as different marketing materials—Email templates, Social media posts, Brochures, Documents, and Presentations. His design work perfectly portrayed the company's products and values through seamless, unified design, helping us double our queries within three months of his joining."

-Swati Gupta & Pratish Ray (Team Leads)

"Despite being new to the development and testing environment, Nachiket remained undeterred when he faced challenges like Responsive Issues, effectively networked with his seniors to resolve the issue, and showcased quick learning and problem-solving abilities."

-Pranit Bagmar (Front-End Lead)

"His exceptional ability to transform complex ideas into visually compelling and user-friendly designs has consistently impressed our clients, exceeding our expectations. Nachiket's marketing material is among the best I've witnessed in the industry, a remarkable achievement considering his junior designer status."

-Dr. Gaurav Bansod (Technical Program Manager)

Thank you for your curiosity

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